About Miraaz Fashion

If the most beautiful dreams could symbolize themselves in the form of clothing, they would, by of MIRAAZ Fashions.

Introducing to you- MIRAAZ Fashions, a fashion destination that weaves designs as intricate as your fantasy land. Sunena and Gagan, the venture some duo, shall be the guardian angels to your dream closet and fill it up with the most elegant and impressively detailed traditional, ethnic, indo-western and western wear, in styles and patterns that bring the patron’s inner charisma out there!!

To be more precise, we present the most striking range of Party Gowns, Western Wear, Ethnic Dresses, Suits, Pakistani Suits, Cocktail Outfits,Cape Dresses, Jumpsuits, Hand Painted Clutch Bags, Wooden Clutch Bags,Bridal Lehengas, Men Sherwanis and celebrity wardrobe dressing.

MIRAAZ Fashions appreciates how important each occasion is to you, and how with each occasion one can show a new facet oftheir personality. And hence, a visit to our store leads theguests to a plethora of colours and styles that shall be personalized according to one’s comfort and preferences.

This exactly is what makes us the most preferred fashion destination in the Capital-SENSITIVITY TO CUSTOMIZATIONfor each one of our ‘Ladies and Gentlemen’.

While MIRAAZ Fashions has an expertise to make you dazzle at each event, we have the most exotic offerings for our brides and grooms-to-be (not to mention, their very excited siblings and cousins!). We want the soon to be married couples to look like dream-stars on their D-Day.

MIRAAZ Fashions is a London based company and is a start up manufacturer of an upscale clothing line. Miraaz will carry ready to wear designer and casual/contemporary apparel’s for women of all ages and sizes.

MIRAAZ Fashionshas taken its London patrons by surprise with its latest ‘@home’ service in Central London. After much demand from the most populous city in England, particularly from residents in the central part, MIRAAZ Fashions plans to send its staff on wheels, so you could personally -

  • discuss,
  • get measured,
  • and even choose fabrics to get a personalized dress made, all within      the comfort of your home.

This exclusive service will be available in all areas of Central London, including most of Westminster and the inner parts of Camden, Islington, Hackney, Tower Hamlets, Southwark, Lambeth and Kensington and Chelsea.

MIRAAZ Fashions presents the most elegant and impressively detailed range of Designer outfits and Traditional accessories. While running a successful outlet in New Delhi, the brand additionally handles a varied clientele overseas, primarily in London. They have been known to have dressed many celebrities and have an expertise on wardrobe dressing.

Miraaz not only develops the clothing line but supports it with advertising and promotion campaigns. The company plans to strengthen its consumer relations by going online worldwide and including few more collections targeting children’s and men’s.

It intends to market its exclusive Indian ethnic designer collection as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness and high brand awareness.

The key message associated with Miraaz is classy, upscale, versatile, and expensive clothing. But to keep in reach of all the customers and to increase their chances to redo their wardrobes Miraaz is also including a option of rental in all the collection on limited designs. The company’s promotional plan is diverse and includes a range of marketing communications. In the future the company hopes to develop lines of accessories for men, women and children too which will be including cologne/perfume, jewellery, eyewear, watches, purses etc.

Our Mission:

To provide a new look for consumers based on their style and quality.

Services:

  • Customized tailored fit dresses
  • Style and choice assessment
  • Rental services
  • Beauty accessories
  • Quality and stylish merchandise
  • Celebrity outfits
  • Wedding collection package such as       entire trousseau

Strategy:

MIRAAZ’s strategy is to aggressively develop and market a full range of collection to consumers. Miraaz intends to market its line as an alternative to existing clothing lines and differentiate itself through its marketing strategies, exclusiveness and brand awareness. The Miraaz intends to build on its portfolio of products and overcome any obstacles by using the company’s expertise in the clothing industry.

The company’s goal in the next year is to make overwhelming impact on the Fashion industry and create a large consumer demand for the product and also set a reasonable huge numbers of consumers using rental services. The company’s goal in next 2 years is to venture into women’s and children’s clothing. It plans to also license a line of cologne and perfume, bedding, lingerie, leather goods, jewellery and eyewear with other accessories.

Future Endeavours:

Booming Boutique: Special collection of maternity dresses solely focussing on style, colours and fits to flatter the female baby boomers

Children Boutique: Special collection of children of all age groups with commitment to provide stylish quality clothing options. Laying emphasis on special needs of classy and elegant designs for occasions such as Birthday’s, school functions, family functions, etc. We are going to add on the theme based collections for instance Barbie dolls collection, Cinderella dresses, etc.

Amuelis: Getting an extraordinary casual collection for men’s, women’s and children’s for all occasions.

Rental Options:Providing rental options to cater all income group people wherein they can opt to rent out the special dresses for their desired functions and they get to live their dreams by wearing special dresses in affordable prices. Also, in the rental option, people can try out different styles of dresses as per their occasions.

Mom & Me: We intend to start the Mom & Me vertical wherein we can provide custom made tailored fit dresses where customers can get specific theme based design for any occasions in any size, fit and flare.

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