MIRAAZ Fashionshas taken its London patrons by surprise with its latest ‘@home’ service in Central London. After much demand from the most populous city in England, particularly from residents in the central part, MIRAAZ Fashions plans to send its staff on wheels, so you could personally -
- discuss,
- get measured,
- and even choose fabrics to get a personalized dress made, all within the comfort of your home.
This exclusive service will be available in all areas of Central London, including most of Westminster and the inner parts of Camden, Islington, Hackney, Tower Hamlets, Southwark, Lambeth and Kensington and Chelsea.
MIRAAZ Fashions presents the most elegant and impressively detailed range of Designer outfits and Traditional accessories. While running a successful outlet in New Delhi, the brand additionally handles a varied clientele overseas, primarily in London. They have been known to have dressed many celebrities and have an expertise on wardrobe dressing.
Miraaz not only develops the clothing line but supports it with advertising and promotion campaigns. The company plans to strengthen its consumer relations by going online worldwide and including few more collections targeting children’s and men’s.
It intends to market its exclusive Indian ethnic designer collection as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness and high brand awareness.
The key message associated with Miraaz is classy, upscale, versatile, and expensive clothing. But to keep in reach of all the customers and to increase their chances to redo their wardrobes Miraaz is also including a option of rental in all the collection on limited designs. The company’s promotional plan is diverse and includes a range of marketing communications. In the future the company hopes to develop lines of accessories for men, women and children too which will be including cologne/perfume, jewellery, eyewear, watches, purses etc.